COMMUNICATIONS AT A CROSSROADS: WHAT PLACE FOR INTEGRATED MARKETING COMMUNICATIONS IN A POST-COVID-19 LANDSCAPE?

Communications at a crossroads: what place for integrated marketing communications in a post-Covid-19 landscape?

Integrated marketing communications (IMC) are a core part of business success in the 21st century, but are facing exceptional challenges, some of which predate the devastation wrought by the COVID-19 pandemic.The various stages of IMC offer rich potential to enhance marketing techniques, harness the power of data analytics and build brand success.H

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